LANCASTER — Since 2007, North Country businesses of all sizes have partnered with New Hampshire Grand, northern New Hampshire’s marketing initiative that promotes the region, its businesses, attractions and Chambers of Commerce to residents and visitors to the state.
Using a multi-faceted tourism website, nhgrand.com, an active Facebook page and a comprehensive, targeted advertising and public relations campaign, NH Grand’s goal is to create awareness of the region’s many attractions, including restaurants and lodging, tax-free shopping, events, recreational opportunities and more that draw vacationers to the area.
NH Grand offers cooperative marketing and sponsorship opportunities. Other initiatives that return a great benefit to members include bi-monthly e-newsletters, the NH Grand Blog, the NH Grand Downloadable Guide Book, digital and print advertising, and representation at national and international trade shows.
“NH Grand successfully promoted over 40 tourism-based businesses in northern New Hampshire during 2016-17,” said Katelyn White, NH Grand Marketing Manager. “During 2017-18, our partner businesses will be part of a $60,000 comprehensive integrated marketing campaign promoting tourism in the North Country. We intend to reach new audiences and potential visitors by developing unique pitches around events and activities in the North Country.”
“NH Grand’s promotional platform presents a unified approach for highlighting what our region offers the travelling public through adventure, downtown venues, and multi-day itineraries,” said Chris Thayer of the Appalachian Mountain Club. “AMC has been a cooperating partner since the program’s inception and finds value in the collaboration and audience reach that NH Grand achieves through tourism economic development.”
“Experience New Hampshire’s Grand North” is the brand of New Hampshire’s North Country marketing initiative — also known as NH Grand — and is the official visitor information source for the Great North Woods and the Northern White Mountains.