Berlin City Auto Group, located at 485 Main St., Gorham, has broken ground on new construction as part of a company-wide expansion that includes a $1.8 million project in Gorham. "We're continuing to invest in the local economy," said Ed Watson, general manager of Berlin City Auto Group. The project is one of three underway in Maine, Vermont and New Hampshire Berlin City Auto Group dealerships totaling roughly $5.4 million.
The dealership having posted "double-digit improvements year over year" this newest project is not only a boon to the customers, but also a way to reward them. The biggest way Berlin City is achieving that is by hiring all local contractors.
General Contractor Ray's Electric is one of those businesses benefiting. Steve Binette, co-owner of Ray's said he's been working with the dealership over a year through the design phase and now into the construction. "It's a good project for the North Country," he said pointing out that his business has been solely committed to purchasing their vehicles from Berlin City for a number of years. Just as the renovations to the GM Superstore gave a new facelift to this area of Route 16, the renovations to the 485 Main St. location is going to give Route 16 a modern look.
The service department will have upgraded technology too to make the process more efficient and run smoothly. The upgraded facilities and technology will benefit both the customer and the dealerships.
The drive-in service entrance is one of the bigger changes to the building. The entrance will allow service customers to drive their vehicles directly in to a reception area where they will be met by Berlin City service staff at their car. This will allow them to get out of their car indoors, while also having the ability to engage in a discussion about maintenance concerns and updates.
With the solid economic performance on their side, Berlin City decided to make some major investments. In addition to remodeling the showroom and facade of the Gorham building and adding the new service entrance and amenities, approximately 1 year ago Berlin City began construction of a new Fiat dealership in Williston, Vermont. He said that is the first time the dealership group expanded the business since the recession. Additionally, the Toyota/Lexus dealership in Portland, Maine, underwent a showroom and service department expansion.