More than wheels form promotional partnership
Written by Rose Dodge
The partnership capitalizes on advertising and a contest being sponsored by Sanel Auto Parts that will raise awareness about the innovative programs offered through More Than Wheels, a non-profit organization.
“Sanel Auto Parts is a family-owned company that for generations has made a commitment to giving back,” stated Segal. “We don’t talk about ourselves very much, because we believe that what we give back speaks volumes about what kind of company Sanel Auto Parts is. But in this case, we’re talking about our support for More Than Wheels because too many people who need this organization’s help don’t know about it.”
More Than Wheels is an award-winning, not-for-profit that helps consumers with damaged credit secure the best deal on a reliable, fuel-efficient car. The organization has supported thousands of New England residents since being formed in 2001. It helps people get reliable, affordable transportation by providing access to very low interest rates for their vehicle loans. The organization stipulates that clients complete educational opportunities to help them increase their financial skills as part of the process in securing loans.
“Sanel Auto Parts and More Than Wheels share many of the same values, and joining the ‘Sanel Family,’ a company with tremendous integrity, and such a ‘Can-Do’ spirit is very exciting for our entire organization,” said Terri Steingrebe, CEO of More Than Wheels. “They have a strong commitment to both innovation and the communities they work in. By promoting More Than Wheels over the coming year as part of their advertising campaign they will help us increase awareness around the state for our services.”
Sanel Auto Parts, a family-owned business for the past 93 years, is a leading automotive parts supplier in northern New England with retail locations in New Hampshire, Vermont and Maine. The company has a long established history of support for communities and non-profit organizations in these three states. The company’s headquarters are in Concord.
More information about Sanel is located on the company’s website at www.sanelautoparts.net. More than Wheels information is available at www.morethanwheels.org.
Last Updated on Tuesday, 30 April 2013 20:54
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Northway Bank names William Zafirson to executive management team
A Maine native, Zafirson has two decades of banking experience in the Northeast. He’s a specialist in Lean Six Sigma, a business methodology that aims to implement best practices for quality and process improvement.
Before joining Northway, Zafirson spent much of his career with TD Bank in various process improvement and mortgage lending roles. He previously led all mortgage sales activities for TD Banknorth, a predecessor organization, covering the region from the Canadian border to Philadelphia. His background also includes two years with The Bank of Maine as managing director of mortgage banking.
At Northway Bank, Zafirson is responsible for all retail lending, including residential mortgages and consumer loans. He also oversees the bank’s marketing department.
“Consumer loans and mortgages go to the heart of what community banking is all about,” says Northway CEO Bill Woodward. “Bill Zafirson knows what it takes to keep improving the customer experience surrounding those products.”
“Northway offers the resources of a big regional bank and the local perspective of a community bank,” Zafirson says. “That’s an ideal combination for a bank that wants to continually get better from a customer service standpoint.”
A professional auctioneer, Zafirson volunteers his services for fund-raising events hosted by various non-profits, including Sweetser, the Center for Grieving Children, the Reach School and the Ronald McDonald House in Portland. He is also a board member and past chair of Sweetser, the oldest child welfare and behavioral health organization in Maine.
Last Updated on Tuesday, 30 April 2013 20:50
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Porky Gulch is Ready for Adventure
Porky Gulch in Gorham is re-opening for its second year in collaboration with North Woods Rafting of Milan under the umbrella of Wicked Good Outfitters.
The Great North Woods adventure location starts at Porky Gulch Bike Shop by offering bicycles, accessories, repairs and rentals. Locals and tourists can rent bikes, join group trips or get bike tune ups and check out the latest swag for the pedal adventurer. Porky Gulch is a full service local bike shop where you can also rent canoes and kayaks and connect with the North Woods Rafting Company for reservations and information. Opening weekend was April 6 with the shop open Fridays and Saturdays from 10 a.m. until 6 p.m. and Sundays from 11 a.m. to 4 p.m. Once the season is in full-swing (mid-June through September), Porky Gulch will gradually add hours to eventually be open seven days a week from 10 a.m. until 6 p.m.
This year's biking experiences at Porky Gulch will be shared by Jonathon Dodge who has a passion for all biking styles – serious, leisure, children, adults, roadies, mountain bikers, cruisers, freestyle, single-speed or geared. Coos County locals might remember Jonathon from his many years running the Balsams bike shop and cross country ski area or from his time at the Littleton Bike Shop. “I want to promote a quality biking experience for those who are here in Coos County,” says Dodge. Jonathan Dodge will spend his time between Porky Gulch and The Spoke ‘n’ Word Bike Shop in Colebrook where he is an owner.
The weather is warming and folks are out riding again. As May is National Bike Month, consider this:
Comfort Bike Boom - Is your bike uncomfortable? It shouldn't be! The bike industry has made great strides in making bikes even more comfortable. Let Porky Gulch Bike Shop show you the secrets of comfortable riding (fully automatic gears, suspended seats, cushy saddles).
Bike Safety - Warmer weather means more cyclists will be on the road. Porky Gulch can show you how to ride safely and drive safely with bicyclists on the road this season. Including tips for those interested in Bike to Work Day or commuting in warmer weather.
Cool Bike Accessories That Make a Difference – Recreational riders are discovering small accessories can make big improvements. Items like gloves, helmets, lights, and monitors all add a new dimension of comfort, fun and functionality.
Porky Gulch and Wicked Good Outfitters owners, Lincoln Robertson and Heather Piche have focused on the business North Woods Rafting and saw the bike shop as a natural extension of the outfitter's brand.
“We were originally Wicked Good when we started in 2002. Although we continued to offer “wicked good” paddling trips, we built our reputation on the name North Woods Rafting. The addition of Porky Gulch Bike Shop allowed us to better meet our customers' full-service adventure needs and we decided to get back to our roots with the original name of Wicked Good,” they said.
The re-branding effort is a way to connect the Porky Gulch Bike Shop with the NH Grand Adventure of North Woods Rafting. The new brand design of ‘Wicked Good Outfitters – Paddle. Pedal. Play.’ seeks to promote the idea that the North Country is the adventure playground of New Hampshire. Wicked Good Outfitters will offer friendly, expert bicycle and paddling advice but will also connect adventurers to white water rafting trips, kayak, paddle-board, shuttling and canoe and bicycle rentals.
North Woods Rafting in Milan and Berlin has been providing white water rafting trips to the young, old, brave and timid since 2002! No matter what your adventure, they’ve got what you’re looking for! Check them out on Facebook and at www.PorkyGulch.com, www.NorthWoodsRafting.com or www.WickedGoodOutfitters.com.
Last Updated on Thursday, 11 April 2013 20:26
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DJ's Auto Glass
It is not uncommon to hear around town "go see DJ" when glass repair is needed within the community. Believing that people like to know who they are talking to when calling for an appointment and trusting the word as well as commitment, is something, DJ has strived to achieve. He is seldom seen without his cell phone and he is always willing to answer and help out any customer at any given time; this has helped build the business throughout the years. With this in mind, DJ has opted to continue business as usual within his community and open DJ's Auto Glass. You know the saying: "don't try to fix what isn't broken", unless it's your windshield of course.
DJ will be striving to give the same reliable services he has given throughout his years with Windshield World. He was happy to be able to remain in the same convenient location of 575 Main Street, right next to Walmart, on the Berlin/Gorham Road. This has shown to be where people of our small town community as well as any passing through customers can conveniently drop off their vehicle for all of their auto glass needs. No matter what your glass needs may be, you will receive hometown courtesy from DJ's Auto Glass.
DJ would like to thank his customers for their business and loyalty throughout the years, and hopes to continue these relationships he has strived so hard to build within his community and always welcomes new customers. DJ can be reached at (603)915-6849. DJ's Auto Glass. New name, same great service.
Last Updated on Tuesday, 02 April 2013 20:17
Hits: 546