By Edith Tucker
The Berlin Sun
LANCASTER — Motorcycles of Manchester North Country is celebrating the grand opening of what will be the first of two new stores on Route 3 over the weekend of July 22-23. Last week MOMS completed buying the former Emerson’s sporting goods store, north of Groveton.
The Wheeler family opened its first MOMS, a used motorcycle store, in 1973 in Manchester, and the MOMS brand is familiar to riders throughout New England and Quebec.
MOMS, which describes itself as the “Northeast’s powersports leader” that now also operates Bay State stores in both Foxboro and Revere, is opening stores in both Lancaster and Groveton.
“We’re concentrating on Lancaster right now by putting on an exciting weekend-long family-friendly grand opening, with two days of activities, celebrity appearances — including New England pro football players, past and present — giveaways, free food and live entertainment, discounts, a classic car show, wooden-bear carving and a clown on both Saturday and Sunday, July 22-23,” said MOMS Director of Operations Larry Meservey Sr., who also serves as the company’s corporate link.
His son, Larry Meservey Jr., is the general manager of both North Country stores.
“The grand opening at MOMS North Country will showcase the store’s new ownership, new look, and the product selection and service capabilities, designed to make it a must-stop destination for on- and off-road riders and hunters,” Larry Sr. said.
MOMS North Country carries well-known brands, including Polaris and Stihl products. It is too soon to tell if MOMS will carry John Deere products; that decision will be made in court. “We’ll either get a settlement or be a John Deere dealer,” Larry Sr. predicted.
“We are providing the North Country with the true MOMS shopping experience, which includes warehouse-scale product selection, extensive inventories of apparel and accessories, the best customer and technical service and pre-owned motorcycles,” said Larry, Jr.
Local, county and state elected officials as well as other dignitaries have been invited for a ribbon-cutting at 10 a.m. on Saturday, July 22. Lots of parking will be available, and the service department will be open both days.
Ten employees are already on the roster. The MOMS North Country staff has over 100 years of cumulative service at the store, so team members know the local residents, the attractions, and the best riding in the area, both Meserveys point out. “We’re working closely with area clubs, trail associations and rider groups,” said Larry, Sr. “We’re providing riders with maps and information about the area’s great riding opportunities, including 'Ride the Wilds,' 1,000 miles of interconnected trails, and are promoting the North Country’s shopping, lodging, dining and other recreational attractions. We’re trying to do more listening than talking, however. Everyone who comes here falls in love with the North Country: its terrain and its trails, the quality of life, and especially its friendly and resilient people.”
“We aim to embed ourselves in the area and to be active in Coos communities, from their local events to the several chambers of commerce,” explained Larry Sr.
“Likely, for example, we’ll keep the banquet room at the former Emerson’s,” he said, noting that the building had once hosted a Groveton High School prom. “We’re fortunate that the Granite Bank, which owned the building for some years, took excellent care of it. A service department with power lifts and overhead doors must be added, and probably some day an elevator. I expect we‘ll be fully operational, including the gunroom, by Thanksgiving and will have a ceremonial ribbon-cutting in August 2018.
Larry Sr. continued, “We’ve already made plans for a 30-by-120-foot MOMS tent to promote on-site sales up at the Jericho ATV Festival in Berlin.”